The majority of people believe that assertiveness is inextricably linked to saying ‘No’, so they negate everything. I would modify this by stating that assertiveness is the ability to behave and communicate with others in a strong and confident way. It is the skill to quickly analyze the situation, decide whether to comply or reject or refrain from taking action. Regardless of the decision, it should be executed in such a way that would allow everyone to maintain their integrity. Assertive individuals are able to capture people’s attention and convey their message in a convincing manner. They create harmony during their interaction with others. Passive behavior is the inability to consider your own rights. You give precedence to the needs and desire of others because you are more concerned about their well-being and at the same time would like to be seen in a good light. Passiveness usually comes in a package with low self-esteem and insecurity. Aggressive behavior relates to the tendency to get what you want without stopping to consider the basic rights of others. It is the tendency to dictate, disgrace and make others obedient. After an incident, assertive people, along with the interlocutors, will feel peace of mind. Passive people will feel conscience-stricken for having given in yet again. Aggressive people will feel fulfilled, whereas those at the receiving end will feel distressed, ashamed, but at the same time, angry and resentful. The aim of this book is to allow you to get an insight into your own personality and show you what steps you need to take to acquire the power of assertiveness. I will show you how to communicate both verbally and non-verbally so as to attract people’s attention, gain their respect and convince them to cooperate. By applying the knowledge I provide in this book, you will be able to manage stress, criticism and conflictual situations in both your private and professional lives. This in turn will make you feel better in your own company, as well as in the company of others. Assertiveness is the precursor to a life of quality.